Introducing build to rent - the smarter way to rent

Wait until you see inside this Melbourne apartment building created purely for renters

Gone are the days of having to plan your weekends around 15-minute open for inspections or running off from work early to inspect a rental property, only to find yourself standing in a line with 50 other potential tenants all vying for the same home.

The future of renting has arrived in Melbourne with Home, Australia’s leading build-to-rent brand who have opened the doors to two luxury apartment communities in inner-city Southbank and Richmond, exclusively for renters.

Following in the footsteps of Londoners and New Yorkers, where the build-to-rent model is already a popular phenomenon, Home offers a welcomed alternative to both home ownership and traditional renting.

At Home, you’re encouraged to paint your walls and bring your pets, to make Home feel like your very own sanctuary.

“Build-to-rent really is the new way to rent,” said Head of Home, Christian Grahame.

“It’s an incredibly popular model overseas and most renters in global cities like London or New York, would live in a dedicated build-to-rent building. At Home, we have taken the concept and injected our own personality and style, including the unprecedented dedication to amenity and five-star hotel service,” he said.

Alongside the freedom to personalise your space, Home’s BTR model affords residents more flexibility and choice, and greater security of tenure than a normal lease – stay for 6 months or 6 years, at Home the power is in your hands to decide.

“We take the view that our clients are not renters, they are our customers, and we are offering them a lifestyle that extends far beyond the four walls of their home.”

“Everyone has that horror rental story, where they have moved in only to be moved out a year later because the landlord wants to sell, or to discover the apartment isn’t what they expected, causing a huge amount of disruption and stress.”

“Home is the sole owner and operator which effectively means there is no body corporate or individual owners, everything is centralised and managed by our team. A lot of residents and prospective residents find that element of build-to rent  really appealing – there is a sense of security and comfort in knowing that everything from the ease of the application process, to the booking of add-on services, such as the hire of the Tesla EV car share or private dining space, through to the lodging of maintenance requests, will be attended to in a quick and consistent manner that isn’t necessarily the norm in a traditional rental model.”

With Home, even the application process is seamless. Prospective residents can pick a guided tour at a time of their choosing – be it early morning, the middle of the day or after hours. Home also offers virtual tours, which are proving popular with residents relocating to Melbourne from interstate or overseas.

“We’re hearing a lot of feedback anecdotally from people who tour with us and are familiar with the renting, that the flexibility, responsiveness and ease of the tour and application process is like nothing they’ve experienced before,” said Christian.

Those that apply for an apartment can do so through a convenient online application form that can be found on Home’s website. For those residents looking for lease security, Home offers multi-year lease options which provides residents an opportunity to fix their rent increases, an attractive addition as the cost of renting continues to rise.

And no more trudging across town to see an apartment and then rushing off to a different property, at Home’s Southbank and Richmond offerings, there are a range of floor-plan configurations and the choice between luxury one-, two- and three-bedroom dwellings, all available for selection under the one roof.

Home is made for the growing population of Australians who rent by choice and who value location, security to tenure, amenity, community and life’s luxuries.

For Home Southbank resident, Lisa Pratt, it was the ease of the application process and an operator that delivers on everything they promise that inspired her to move.

“I’ve rented previously and have sometimes found the process inconsistent and disjointed,” Lisa said.

“Build-to-rent is appealing as its different from the traditional rental experience. I was able to view 12 different apartments at Southbank and then select the one I felt best suited me. Before moving in, I asked if I could return to measure up and was delighted when Resident Services said there was no need and they’d do it for me – within 24 hours, I had a floor plan with measurements in my inbox.”

“I wasn’t looking to move from my previous address and so what I was moving for had to be amazing. The community, ease of living, amenity and location made Home Southbank an easy choice,” she added.

At Home Southbank, where 59 levels of luxury await, you can host friends or family in Home’s sky-high Private Dining Room or enjoy the view from the Residents’ Club or Home Office co-working spaces.

On ground level, you’ll be greeted in the Lobby by Home’s Resident Services team, who are on-call for an extensive menu of services with everyday essentials and luxurious add-ons available on request.

From on-site maintenance support, parcel and mail collection to dry cleaning, pet grooming, furniture assembly and more, Home takes care of life’s admin so that you don’t have to – all from the service desk, or from the touch of a button via Home’s comprehensive Resident Services App.

“Home is not just an address. Our commitment to our customers is a luxury, bespoke experience that elevates the rental lifestyle. Every Home residence comes with our signature resident amenities and services that you’d expect to find in a five-star hotel. It is renting reinvented,” said Christian.

Home apartments are available and leasing now.  Furnished and unfurnished apartments available.

To learn more or book a tour, visit: